Protect your brand by avoiding the following brand ruining habits:
Being exactly the same as your
competitors – Failing to show your uniqueness and why your target market should
opt for you over your competitors.
Poor social media habits – Engaging
in behaviour that weighs negatively on your brand like being highly vocal on controversial
and/ or sensitive topics like politics, religion etc.
Side-lining or prohibiting employees
in building the brand – Not giving employees the liberty to talk on behalf of
your brand in this socially connected world.
Putting short term gains ahead of
long term value – Not thing long term with your branding.
Undervaluing customer support – Not investing
enough in making sure that customers can get in touch with you easily when they
have issues that they need addressed and not promptly responding to their
Attacking other brands – Engaging in behaviour that is intended to
damage other brands or that customers perceive to be intended on damaging other
Overpricing, then underdelivering – Promising
customers that they will get what you will then fail to deliver.
Poor grammar and spellings – Not double-checking
your content for grammar and spelling errors.
Inactivity online – Having a social
media account but being completely inactive or not engaging with customers by
way of feedback and responses to questions.
Low quality content – Content that
does not portray the quality of your products and services.