Branding lessons from SMMEs

Valuable lessons learnt from
Small, Medium and Micro-sized Enterprises

Constant feedback is key – It is important to engage with customers early and often to learn as much as possible. This helps in ensuring that you are delivering a great experience valued by customers.

Location is very important – There are great businesses that fail solely because they chose a wrong location. Locations that do not have a good amount of traffic for example can stand in the way of growth of a business.

Emphasis on great service – Providing the best service plays a critical role in retaining customers.

Cash flow is king – Cash flow dictates the future of the brand. Those who ignore this fact usually go out of business.

Cost effective marketing – Social Media is one of the most cost effective forms of marketing and SMMEs can utilize it.